"But wait," you might be thinking,
"What makes InsightsRoom different from yet another data platform?"
Great question. Let us show you. 👇
Here's how we think about insights 🤔
Three principles that guide everything we build
Built for pitching
Everyone has to pitch at some point in their career. To investors. To customers. To clients. To their own team or board.
We've worked with people who pitch daily:
- Founders raising capital
- Marketers pitching ideas and campaigns
- Product and Brand Managers pitching business plans
- Business Development teams pitching solutions
Every good pitch needs the same foundation:
A compelling "why"
Real-life problems from actual people, not made-up scenarios
Goodness of fit proven
Real voices saying they need what you're offering, not assumptions
Explainable numbers
Data with stories and context you can walk through and defend
The questions every pitch needs to answer 🎯
No matter who you're pitching to, these are the questions that will come up:
Why does this matter?
Prove the pain point exists with voices from people who feel it
Who actually wants this?
Evidence that your target audience will respond to what you're proposing
What's the potential?
Add real stories and context to make your numbers believable
Every important decision in any business eventually runs into the same question"What do our customers actually think and care about?"
That's why we start with actual human voices.
"These features you are prioritizing are not what I really need. These ones [points to different features] are the ones that would make me consider buying."
— Actual buyer, from our research interviews
Real customer insights help you pitch better:
- 💬 Founders pitching investors: Prove there's a real problem worth solving
- 🎯 Product teams pitching roadmaps: Show what customers actually prioritize
- 📝 Sales teams pitching solutions: Use the exact language your buyers use
Real conversations,
real insights
Numbers with a defensible narrative
Everyone puts numbers in their pitch. But what happens when someone asks, "How did you get that number?"
❌ The wrong way:
"We found this number in a report" or "Industry average is X%" — with no idea how to defend it when questioned.
The InsightsRoom way:
- "Our research shows 65% of target customers currently solve this problem manually"
- "From interviews, we learned they spend 8-12 hours monthly on this task — that's real pain they're willing to pay to eliminate"
- "Out of 10 interviews, 4 respondents said if there was a solution, they'd adopt it 'immediately' and another 3 respondents said 'they would within 3 months'"
- "That gives us a realistic first-year adoption potential of 25-30% of our target segment"
- "Based on their current spend patterns, average willingness-to-pay ranges from $50-$120/month, with $75 being the sweet spot mentioned most often"
↑ You can walk someone through this. You can defend it. And even better, you can adjust it based on your specific context.
When we help you size potential, you get:
- 📐 Clear methodology — every assumption documented and explained
- 🎯 Scoped to your context — relevant to what you're actually pitching
- 📈 Growth drivers identified — what's pushing this market forward
That's the InsightsRoom difference 💡
We're not selling you reports. We're giving you the grounded perspectives you need to make decisions, grow your business, and more over, win your pitches.
And it is for free.
Moreover, InsightsRoom is now AI-Powered
Transform how you study articles with our intelligent AI assistant. Get instant summaries, explore key insights, ask questions, and dive deeper into content—all in your preferred language.
No credit card required • Free to start
Common use cases 🚀
Real situations where InsightsRoom helps you pitch better.
Pitch Deck & Fundraising
Build compelling TAM slides with defensible market sizing. Use real customer quotes to prove pain points exist.
Product Roadmap Planning
Understand what customers actually need. Prioritize features based on real pain points, not guesses.
Go-to-Market Strategy
Learn how buyers make decisions. Understand the language they use and channels they trust.
Campaign Planning & Messaging
Plan campaigns based on what your audience actually cares about. Craft messaging that resonates because it reflects real customer language.
New Market Entry
Size new opportunities quickly. Understand market dynamics before committing resources.
Client Proposals & BD Pitches
Build compelling proposals backed by real customer needs. Show prospects you understand their pain points better than competitors.
🎁 Free insights, by design
Keep your budget for building.
Not for buying reports.
InsightsRoom is built on a simple promise: the insight itself stays free. Use it to think, plan, and decide – and invest your money in product, team, and experiments instead.